Kass has 14+ years of experience helping brands tell their stories through thoughtful design & art direction.
She started her career in product design, transitioned into art direction for advertising, and lately has been focusing on brand systems and editorial publications.
Leading design and creative direction for an editorial thought-leadership platform.
Bringing to life a social pop-up experience promoting a product launch.
Creating a digital campaign to drive product downloads and earned media.
Designing an editorial experience to tell the Suntory founding story.
Rebranding a category leader to showcase their innovative and unique origin story.
Producing a social-first campaign to drive membership for the Starbucks rewards program.
A personal street-art project spreading holiday cheer.
Producing a social-first campaign to drive membership for the Starbucks rewards program.