Creative direction & design

Based in San Francisco, CA

Kass has 14+ years of experience helping brands tell their stories through thoughtful design & art direction.

She started her career in product design, transitioned into art direction for advertising, and lately has been focusing on brand systems and editorial publications.

Portrait photo of Kass

skills

Figma
Illustrator/Photoshop
Custom GPTs
Midjourney
Google Work
After Effects
Runway
Powerpoint
Keynote

experience

Creative Director at GDP
May 21'–Present • 3 yr 4 mos +


Design Director at Message Lab
Nov 18'–May 21' • 2 yrs 9 mos

Art Director at GDP

Oct 17'–Nov 18' • 1 yr 2 mos


Art Director at Edelman

Aug 15'–Oct 17' • 2 yrs 3 mos
education
Miami Ad School (11’-13’)

University of Southern California (06’-09’)
🏆
Cannes, Clios, Addys, Lürzers Archive, Webby’s, Shorty Awards

clients

IBM
Google
Meta
Adobe
Airbnb
Paypal
Microsoft
Paypal
ServiceNow
Starbucks
Suntory
General Motors
PepsiCo
Intel
Eventbrite

Select Works

01 Microsoft

Leading design and creative direction for an editorial thought-leadership platform.

Editorial Design
Branding
UI/UX
Art Direction
Video
Data Visualizations

02 PayPal

Bringing to life a social pop-up experience promoting a product launch.

Art Direction
Experiential Activation
Social Campaign
Earned Media

03 Adobe

Creating a digital campaign to drive product downloads and earned media.

Art Direction
Social Campaign
Earned Media
Video

04 Suntory

Designing an editorial experience to tell the Suntory founding story.

Editorial Design
UI/UX
Art Direction
Photography

05 Neo4j

Rebranding a category leader to showcase their innovative and unique origin story.

Branding
Design
Systems
Art Direction
Video

06 Starbucks

Producing a social-first campaign to drive membership for the Starbucks rewards program.

Art Direction
Social Campaign
GIFs
AR Filters

07 Urbanmistletoe

A personal street-art project spreading holiday cheer.

Street Art
Personal Project
Art Direction
Social

06 Starbucks

Producing a social-first campaign to drive membership for the Starbucks rewards program.

Art Direction
Social Campaign
GIFs
AR Filters